Ashfield Land has secured councillor approval for a new Lidl supermarket in Worcester as part of a bespoke mixed-use scheme with Lidl and existing long term tenant, JVM Castings. 

The 10-acre site on Droitwich Road is expected to create 40 new jobs, provide more shopping choice for local people and help to safeguard the local future of JVM Castings with the firm remaining on site in a more efficient layout with better car parking and safer vehicle access. The scheme will also help JVM to further invest in its existing manufacturing operation and training programme, including apprenticeships.

Robert Birch, Director of Ashfield Land’s Birmingham office, said: “This scheme is good news for Worcester and local jobs and it comes at a key moment for the economy. We’re delighted to have worked in partnership with Lidl and JVM to secure the long-term success of this important site in Worcester.”

There will also be investment in the local environment with cycle spaces, electric vehicle charging points and £120,000 (through Section 106 contributions and CIL) towards a new cycle lane along Droitwich Road and improving other local infrastructure.

The scheme had secured strong support for the local community and planning officers at Worcester City Council, before being backed by the Council’s planning committee. The application was submitted in November 2019.

The planning committee meeting took place online as part of Worcester City Council’s response to Covid-19 related social distancing rules.

Ashfield Land operates throughout the UK and has a strong track record in development, investment and strategic land in all sectors of the property market.

The property comprises a 200,000 sq ft metal castings factory sitting on a 10 acre site and is fully let to a single occupier. The site has extensive frontage to the A38 and lies within what is predominantly a residential area just north of the City Centre.

Further information​ – Ashfield Land

Ashfield Land is a privately-owned property company with a focus on commercial development/ investment projects, as well as strategic land for residential and mixed-use schemes throughout the UK.

Established in 1990, Ashfield Land has a proven track record of consistent and successful delivery through several economic and property cycles and is defined by an ability to make quick decisions and subsequent performance.

Ashfield Land has well established offices in Bristol, Birmingham, Glasgow and London and, therefore, continues its work across the UK to drive both new and existing projects forward.

Further information​ – JVM Castings

JVM Castings has been at the forefront of industry since 1925. It employs 228 staff and has become a global specialist in aluminum die casting manufacturing. The business has grown and expanded to become a key manufacturer to the automotive, leisure, truck and bus, and off-highway sectors.

Media contact:

Will Scawn or Ben Copithorne at Camargue on 020 7636 7366 /